Asking the age and the gender of the participants is relevant as it gives us an idea of our ideal target market and what they desire in our trailer.
We want to know this because it helps us gauge how popular the film would be amongst the target market.
Recently many zombie films have been parodies or have more comic elements than the traditional horror zombie movies, such as "Shawn of the Dead" or "Zombieland". This questionnaire confirms that a scary Zombie film will still be popular.
This indicates that the protagonist that the audience most like is a teenager. This could be because our target audience are teenagers and so they are most likely to relate to characters of the same age.
This may relate to Laura Mulvey's theory that the media is perceived through the male perspective.
This is our intended title and this chart confirms that our main choice is popular.
Traditionally tag lines are renowned for being cheesy and this certainly is that.
This is most helpful, as it would be extremely tricky to shut down parts of a city to film.
This keeps with zombie film conventions, making the ending more scary as the conflict has not been resolved or returned to equilibrium.
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