What have you learnt through Audience Feedback?

What have you learnt though audience feedback?

Throughout creating our Trailer, Poster and Website we constantly had our target market looking at our work and commenting on it. Our target market being male and females aged 17-21.

Through audience feedback we learned that in the first cut of our trailer we had not made the romance element in our plot clear enough. We later shot more scenes with the characters of Samantha, Sebastian and Jason to fit into our trailer.

After completing our final cut of our trailer we had a showing where our target market could fill out the questionnaire afterwards. This included the questions

• What ages do you think our film trailer is intended for?
• What gender do you believe this film is intended for?
• What genre is our film?
• Is the storyline clear?
• How are the zombies created? A nuclear explosion, virus, science experiment, animal bite, aliens or divine intervention?
• What is your favourite bit?
• What is your least favourite bit?
• What effect do you think the music has on this trailer?

From the audience feedback of 15 questionnaires we concluded that everybody understood the trailer was for 17-21 year olds and also for both a male and female audience. Everybody also understood that the genre was horror/zombie; they all agreed that the storyline was clear and understood that the zombies were created through a science experiment. The effect that people felt the music had on the trailer was; it built tension, builds suspense, was scary, increased pace, was dramatic.

The majorities of peoples favourite part was the shock ending of the zombie coming at the screen. Other popular moments were the love story, the zombies in the field and the zombie make-up. 

We also used Facebook to post a link to our trailer.  The function of the like button allowed the audience to 'like' the video if they enjoyed it.  They could also post any of their comments on the video there two.  This feedback was 100% positive.  

We were very happy with the feedback from the questionnaires as the results supported our intentions for the trailer.